AI Insights · Timothy · July 2022
Q3 2022 Performance of Top Film & Television iOS Apps in the U.S.
An overview of the third quarter performance in 2022 for the leading Film & Television iOS applications in the United States, with insights sourced from Sensor Tower.
In the third quarter of 2022, the U.S. iOS landscape for Film & Television applications saw varying trends across key players like Amazon Prime Video, Netflix, Disney+, Peacock TV: Stream TV & Movies, and Hulu: Watch TV shows & movies. These insights are based on data provided by Sensor Tower.
Starting with Amazon Prime Video, the application saw a drop in downloads from around 400k at the start of the quarter to roughly 500k by the end. Revenue showed fluctuations but ended on a high note at around $1.2 million, whereas weekly active users peaked mid-quarter at over 3.3 million before settling at approximately 3.2 million.
Netflix, despite a downward trend in downloads from around 539k to 415k, maintained a strong revenue stream starting at nearly $2.5 million and ending the quarter at around $2.4 million. The weekly active users saw a decrease from 20 million to just under 18.5 million.
Disney+ experienced an initial drop in downloads from 403k to 281k but saw a significant surge to around 727k by the end of Q3. Revenue also witnessed a dip and recovery, starting at over $4.1 million and concluding the quarter at approximately $4 million. Weekly active users varied, beginning at nearly 6 million and rising to over 5.7 million by September's end.
For Peacock TV: Stream TV & Movies, there was a notable increase in downloads from 234k to over 304k, with revenue starting at around $2.2 million and reaching nearly $2.5 million. The application's weekly active users saw an overall upward trend, starting at around 1.7 million and growing to over 2 million.
Lastly, Hulu: Watch TV shows & movies showed consistent revenue generation with an initial figure of approximately $3.3 million and ending the quarter at around $3.3 million. Downloads saw a minor fluctuation, with an increase from 254k to 291k, and weekly active users displayed growth from over 10.4 million to nearly 10.9 million.
These trends represent the dynamic nature of the Film & Television category on the iOS platform in the U.S. For more detailed insights and analysis, Sensor Tower's comprehensive data offers an in-depth look at the performance of these applications.
